The very first Print4All was held in Milan at Fiera Milano from May 29 to June 1, 2018. This exhibition combines Converflex, Grafitalia and Inprinting, which were formerly held separately. Focusing on packaging and printing, Print4All promised to be a perfect opportunity for Komori Italia to display its product portfolio and printing opportunities and to show off Komori Graphic Center-Europe to the visitors.
Unless customers actually come to Komori International (Europe) in Utrecht, The Netherlands, it is difficult to give them an impression of the Komori Graphic Center-Europe (KGC-E). At Print4All a virtual reality tour was offered for the very first time. This interactive tour showed a full 360º view of the showroom, including all current equipment and samples. Shown on a smartphone that is placed in a Google Cardboard viewer, exhibition visitors could "walk" through the showroom. By focusing on a blue hotspot, they could move to another area of KGC-E. By focusing on a sign on the press, they were able to access videos that highlight a feature on that machine.
The first Italian sale of the Impremia IS29, which will go to Loretoprint in Milan, was announced at the show. This news plus digital printing specialists and samples at the exhibition led to further Italian interest in the Impremia IS29.