'Print the best catalogues using the best machines, paper and ink' was Shanghai Kaixinyin's first resolution as a printing industry neophyte. Keeping this resolution, however, was not easy in the face of the chance for enormous economic benefits and the opportunity for quick earnings. The ideas that materials are expensive but can't be cut and production processes are complex but staff can't be reduced are threaded through Shanghai Kaixinyin's mission and the change of its name to 'Yinbenshu' (print-a-book). By using Komori's cutting-edge presses, putting a very powerful management team in charge, and following the golden rule of competition, that efficiency is the decisive factor, Yinbenshu is a new force in an environment of high costs and low profits.

Plan-oriented management

Based on a survey of user needs in the Shanghai region, Yinbenshu continues to focus on catalogue printing and raising the positioning of its own products. The company has selected advertising agencies and design firms, who have high expertise and extremely difficult-to-meet color demands, as the target customer base. "We are committed to using catalogues as an opening and printing other commercial products with the highest quality," says Yinbenshu Chairman Guo Liwei.

Customer reviews

Doing conventional commercial printing on the net may seem to be simple, but the company's lean manufacturing system behind the scenes is vital. First, Yinbenshu adopted the internet's online ordering scheme, and all sales orders and services take place in the online environment. This raises efficiency by cutting communication costs, shortens the collection period for receivables and makes the company's nonperforming loan ratio practically zero. The printer knows that in business-to-business work, a competitive edge in both efficiency and service is essential.
The difference between Yinbenshu and traditional printing companies is that it switches the building of relationships and winning of orders through conventional customer visits to brand promotion by word of mouth in customer reviews, capturing trust by quality. With the lowest prices, best quality and fastest shipment, Yinbenshu is creating a high-end, professional brand image and expanding the effects of reviews.

Partnership with Komori, efficiency key factor

From left: Liuzheng, General Manager of AFA; Toshiyuki Tsugawa, Executive Officer of Komori; Guo Liwei, Chairman of Yinbenshu; Satoshi Mochida, President of Komori;　Shi Bangchi, Chairman of Shanghai Bangda Color Packing Printing; Jin Guohong, Industry Area Service Center Director of Baoshan District, Baoshan District Chamber of Commerce Secretary-General; Li Yufeng,　Board member of Yinbenshu;　Shiyi, Board member of Yinbenshu

"An artisan must first sharpen his tools if he is to do his work well," says an ancient Chinese classic of philosophy. Yinbenshu's 'tools' are Komori printing presses. The relationship with Komori goes back to 2014. Yinbenshu had just been established and selected Komori as its press manufacturer after a thorough survey of the market and careful research. The printer invested in three Komori Lithrone A37 presses.
These machines did not disappoint. They impressed Yinbenshu with their compact construction, high cost performance, stable print quality and high production efficiency. Once in regular operation, the Lithrone A37s practically never stopped printing. These presses raised print quality and production efficiency to new levels. One press could easily handle 128 jobs a day, and efficiency in the special plates field was absolutely unrivaled.
Zhang Lei, chief operator of one of the Lithrone A37s, commented: "Previously we had never even thought of how many jobs an hour a press could finish. But the Komori press is so easy to operate and plate changing is a snap, so it can easily finish 128 jobs a day, way beyond our expectations."
The Lithrone A37s were followed in quick succession by two Lithrone G37s and a five-color Lithrone 20, which were instrumental in the sustained expansion of Yinbenshu's work volume and ensured the company's competitive edge.
"Efficiency and quality are decisive when printing internet orders. It's impossible to compete without efficiency," says Mr. Guo. "This is why we made a big investment in Komori's flagship press, the eight-color Lithrone GX40RP front/reverse double-sided press."
The Lithrone GX40RP is certainly the pinnacle machine in double-sided printing, featuring outstanding productivity, print quality, stable performance, efficiency, low cost and minimal environmental impact. The newly designed feeder enables stable printing at the 16,500 sph maximum operating speed and can be applied in a wide range of segments, from commercial printing on thin paper to package printing on heavy stock.
"At the outset, the Lithrone GX40RP was not even in our plan for equipment purchases. But when we saw it at the Komori Graphic Technology Center in Japan, we were so impressed that we immediately made a down payment and purchased this machine," says Guo. "When doing double-sided printing with the Lithrone GX40RP, the cost of paper can be reduced because no tail-edge margin is necessary and sheet size can be minimized due to single-edge gripping without sheet reversal. It also offers the advantage of instant drying thanks to the powderless curing system."
"Providing our customers with the best printing services is Yinbenshu's mission, and contributing to the protection of the environment is our social responsibility. We want our workplaces to be beautiful, bright environments. We all want to live under clear skies and white clouds," he adds.

Yinbenshu's founder on the future

Yinbenshu is now building China's first model clean printing plant and will become the first Komori model press user in the Shanghai region as part of a long-term strategic partnership with Komori. To support the new growth of Yinbenshu, Komori plans to provide total service. Many of the latest Komori technologies will be featured in Yinbenshu's plant. And plant construction conforms completely with Industry 4.0 standards. Its dedicated plant water treatment system will recycle all spray, waste water and waste fluid from the plant.
An eight-color GX40RP open house attended by Komori President Satoshi Mochida was held November 28 and 29, 2018, at the plant.
Guo and everyone at Yinbenshu fervently believe that the clouds will become whiter and the skies clearer through the efforts of Yinbenshu and Komori.